The Club at Pier Sixty-Six

The Club at Pier Sixty-Six blends sophistication with the timeless elegance of Art Deco style to evoke a modern yet sophisticated golden age of yachting.

The Pier Sixty-Six tower’s silhouette with the surrounding rich maritime heritage inspired the visual identity, projecting the quiet self-assurance of a private members’ club located in the luxury Pier environment, resort and marina residential complex. The brand captures muted nautical shades with geometric elements of vintage seaside glamour alongside custom typography, portraying understated luxury. It’s a myth and memory narrative crafted for today’s most discerning travelers.