The Club at Pier Sixty-Six
Branding, Identity
The Club at Pier 66 is a private waterfront lounge conceived as an escape defined by restraint, atmosphere, and craft.
Drawing from the marina setting and a heritage of coastal elegance, the identity blends sculptural forms, a refined green palette, and subtle botanical references into a system that feels both grounded and elevated. Every element was designed to support a sense of quiet exclusivity, creating a brand that feels timeless, tactile, and deeply connected to its surroundings.
Agency:
Signature Creative