Ericsson E1
The Ericsson E1 reimagines home entertainment and IoT in a single plug-in device that connects directly to your TV. It unifies streaming, gaming, and smart-home control in one intuitive hub. No more juggling remotes or apps.
Our challenge was to make advanced technology feel effortless and familiar. From brand identity to the 10-foot UI and website, we designed a cohesive ecosystem that feels premium, approachable, and built for the modern living room.
10 foot user interface
We designed the 10-foot interface specifically for the living-room experience: bold, intuitive, and distraction-free. Our team defined the visual language with large typography, high contrast, and minimal layers to ensure effortless navigation with a simple remote.
We structured the experience around Stream, Connect, Play, and Control modes, allowing users to stream, game, and manage connected devices seamlessly. We also developed the system architecture for single sign-on, universal search, and smooth transitions, making complex actions feel natural. Accessibility and ergonomics guided every choice, ensuring comfort and clarity for every user, in every home.
Website
We designed the companion website to extend the brand’s clean and confident feel while guiding users, building trust, and supporting conversion.
The homepage presents the product in action with clear, memorable messaging. Feature pages explain streaming, gaming, and smart-home capabilities, while the brand story and partner sections reinforce credibility across platforms.
The site is fast, responsive, and intuitive, giving users an experience that matches the E1 itself: elegant, connected, and ready to plug in.
